It’s been a while since we’ve actually seen the Struggling, Prezoning, Over-the-Top Fashion Show which is an award-season red carpet. Finally, before the epidemic hit, some rethinking was taking place, as female artists began to demand in particular not to undermine what they wore. So when the Grammy powers are announced they were about to figure out how to bring the whole shebung back – well, it wasn’t entirely clear what that would mean.
At least until E! The host replied. “Dr.” Brad Goreski shrieked. “Epic!” Lily Singh said. “Glam’s Traffic Jam!” Guiliana Rancic said.
Exclamation points aside, they were not that far away. The first semi-live mega-award Red Carpet since Kovid-19 debuted was like a fashion primary scream. It was also a kind of fun. Who wants restraint when we are all forced? Doja Kat expressed it when she showed off a Roberto Cavalli gown, which featured a leather motorcycle jacket that lifted to the waist and was then decked out in a showpiece skirt of neon green and black feathers.
“I like something that’s out there,” she said in her red carpet interview. “I feel like I’ve been toned down before this.”
“Toned-down” was not a word anyone would have used (suing BTS monochrome Louis Vuitton aside). Phoebe Bridgers came in the form of a Bejeweled Thom Brown skeleton, with a full set of embroidered bones on a black gown. Noah Cyrus had a walking tower of whipped cream in an explosion of ivory Schiaparelli robes. Cynthia Arrivo did her best imitation of liquid mercury in the Vuitton sequins. The Dua Lipa was a crystal Versace Butterflymagon The Stallion broadcast a strapless Dolce with a steroid-studded bow fully on the back and a giant neon orange supernova in the Gabbana column.
“I wanted to look like a Grammy,” she said, dressed. “I revealed it.”
She was not the only one. Suddenly, costumes that could have once stirred eye rolls and cynics seemed like a daring refusal to win last year. And the red carpet, which was increasingly dismissed as a mere marketing tool, has a whole new role.