A YouTube Perfume Reviewer’s Big Dreams

Carlos j. Powell was not ranked in front of the fragrance machine. Luxury brands did not invite them to party at their atheists in Venice or to wake up in the morning with influential people in Ispeta, Turkey.

Mr. Powell, who lived in Sheephead Bay and was known to his fans on YouTube Brooklyn fragrance lover, He was quickly excluded in the epidemic before working as a children’s shoe salesman in Lester’s Clothing and Shoes for 35 years. He made room with two cats, Claude and Jean (named after Jean Claude Elena, a master perfume maker) and his fragrance collection, which contained thousands of bottles.

A hard-working, spiffy dresser and preternaturally talented smeller, Mr. Powell was also an Ur-New Yorker, earning a living for a salary and doing what he loved in his hours. Unlike some of the niche personalities promoting on YouTube and TikTok, he was more passionate than polish from the earworm-ish opening jingle he composed for his video for his uninhabited enthusiasm, for both scents he dissected and people Was a mixture of Severed with them. His guests galloped from famous “noses” and career chemists to nephews and co-workers of Lester’s shoe department.

Brooklyn fragrance lovers had a share of the following 1.4 million customers of approximately 69,000 Jeremy fragrance, The German-born Ken doll is similar in appearance to the evening dress. Nor was in league with Mr. Powell Junior barrios, An excited Brazilian who reviews fragrances in over half a million Portuguese. But Mr. Powell was not a rival in other ways, it was the five-foot-six Latino man who liked Broadway musicals and Oreo cookies.

While Mr. Powell did not explicitly accept the superficial values ​​of the fragrance world, he did not adopt his algorithm-set priorities. Browse his channel and you are likely to land on a fabulous holiday song medley with friends playing with him on a keyboard or piano, or a goofy “niche or designer” game night. Videos with clickbait names like “12 Sexiest Men’s Fragrances” or “What Cologne Can’t Resist Women” were rare and uninteresting concessions.

The video that makes Mr. Powell’s soul feel the best may be a Chronicle HThe night rests at the 2018 Fragrance Foundation Awards ceremony.

He was a nominee in the Choice Vlog category of Consumer for a video he shot on the night of last year’s ceremony with his dear friend and partner vlogger Steven Gavriletos.

A 10th-grade English teacher who lives in Jersey City, the founder of Mr. Gavrilatos redness The fragrance review channel on YouTube, which has 150,000 subscribers. The two appeared in several videos of each other, which they filmed in batches every week, often until 1 or 2 in the morning.

When his session took place at Mr. Gavrilatos’ house, Mr. Powell often slept. In an industry in which the term “collaboration” is often a cynical marketing ploy, the couple’s version of teamwork was different.

The award night video opens in Mr. Powell’s apartment, where the statues of the clawed cat and the waving cat keep our hero company. He splashes on Tom Ford’s Amber Absolute, slips on his Brooklyn baseball cap and men’s warehouse rental tux, and off he goes.

At the ceremony, Mr. Powell stands on the edge of the red carpet. He congratulates Jeremy Khushboo, a fellow nominee, who wants to keep moving through the crowd. The lights on Mr. Powell’s face shone when he spotted master perfumer Olivier Cresp. (Others like Jane Krakowski and Naomi Campbell have no influence.)

We cut to the moment the winner is announced. Jeremy Khushboo dancer climbs the stage like a Disney prince. He greets the room, then moves downstairs to the floor and performs 10 one-armed push-ups. The crowd goes wild.

“We were both feeling a wide range of emotions,” Mr. Gavrilatos recalled. “Carlos liked Jeremy, and was always praised for his hustle. But he was upset that night. He thought, ‘This is my only chance. Jeremy’s subscriber numbers are growing 300 percent faster than the two of us Thea, and he was like, ‘If we don’t win this year, we’re never winning.’

Mr. Powell’s spirits were overcome by the end of the ceremony, when he was handed a bag of fragrances when he went out. His enthusiasm got the best of him. He turned to Mr. Gavriletos and suggested, “Want to go to your place and shoot some videos?” “It was a night.

Mr. Powell dreamed of building more than 100,000 customers. Another of his dreams was to release his fragrance. He and Mr. Gavrilatos began working on the fragrance line called Redbrook.

Brunet, a slow company that favors the “slow odor” movement, was merged with the Society of Scent and is in a former button factory in the South Bronx. Jean-Claude Daleville, who oversees the Potential Lab, is the master perfumer behind the famous scents Cabotine de Gres and Clinique Happy. The firm’s creative director and founder, Frederick Jacques, spent more than a year going back and forth with Mr. Powell and Mr. Gavrilatos, who discuss material and design elements, bottle sizes, and marketing copy. He said, “It is necessary to obtain not only the notes but also the narrative.”

Mr. Pavel, 56, suffered from prolonged illnesses of diabetes and other health complications when he was advised to stay in the hospital for low potassium levels, which sent his body into shock.

Then, last month, after asking awkward questions during a conversation with Mr. Gavrilatas’ wife, he stopped answering the call. Police sent to Mr. Powell to investigate found him unattended in his apartment; Paramedics could not revive him. His stepbrother, Billy Davidson, Jr., said the cause of death was believed to be a heart attack.

To the voice of a singer, longtime friend and Brooklyn fragrance lover, Nina Pelton said, “It happened very suddenly.” “The morning I heard about it, my first thought was: Thank God he was home and with his cats.”

Mr. Gavrilatos is moving forward with his genderless spirit, which is set to come out on Sunday, March 21, called National Fragrance Day, and, perhaps more meaningfully, Mr. Powell’s birthday, March 19. The “underground” version, followed by two hours of traffic between their homes (and their south-of-the-radar position in Bigent’s world). Earlier this week, 1,000 bottles were sold via pre-order for the first time. A new batch is in production.

Identifying a formula that encodes their distinct aesthetics and tastes was a challenge. “They had their differences: Carlos was gay and in Brooklyn, Steven is an English teacher who lives in New Jersey with his wife and daughter,” Mr. Jacques said. “Carlos was more bling, Steven is more classic.”

What excited him most about the pair was their shared passion and grassroots. “Our world is not good – it’s close to the fashion world, and there is an element of attitude more than kindness,” Mr Zak said.

Friends were interested in being more knowledgeable than they were known. The formula that Mr. Jacques and his clients embarked on is no less of a middle ground than something new between their personal preferences. It is also lovely, brighter and sunnier than you can imagine if you heard that its primary notes are patchouli, pink pepper, ginger and vetiver, fashion scents DS and Durga and Le Labo from Kin.

Mr. Powell’s first passion was music. He taught himself that playing piano, cramps and trumpets, according to Mr. Davidson, whose father, a wholesale shoe salesman, married Mr. Powell’s mother, Hilda, a barber when Mr. Powell was 12 years old.

“He really came to the theater as a small child,” Mr. Davidson said. “Being a child in the 80s, as a half-Dominican and half-British-Panamanian child in a heavily Italian neighborhood, he had a lot to offer.” Mr. Powell attended the French Woods Festival of the Performing Arts’ summer camp in Delaware County, N.Y., where he met Ben Stiller, another tourist, Mr. Davidson said, and talked about forming a band, in which Mr. Stiller Played the drums.

After completing his high school diploma at City Us School, Mr. Powell got a job at Lester in Coney Island (later, he moved to the Upper East Side store). As a young adult in the early 1980s, he concentrated on exploring his band, You Boy and the club scene. He also wrote music for Off Broadway companies and also dubbed in the musical theater.

More recently, he organized the Godspell 2016 project, which featured Edward B. The original cast of Shallow JHS 227 featured the staging of “Godspell”.

Mr. Powell’s affinity for fragrance gradually turned into a passion. First, he traded in patchouli oil, which he liked as a teenager for moss, and pine-heavy scents that ruled in the 80s. “He loved Pierre Cardin pour homme and the original polo,” Mr. Gavrilatos said.

His obsession was carried forward to the early 2010s, when he fell out with a fragrant group called himself “The Mansellas”. This society of men, many of whom worked in law enforcement, went on a sniffing expedition on weekends, sampled new perfumes and took in the city’s scents. The West Village fragrance boutique MiN NY served as their clubhouse, similar to the one used for Supreme Skaters. “We were normal people,” said Edward Libassi, who runs the YouTube channel Impostor.

Most of these die-hard fragrance fans had their own YouTube accounts. Mr. Powell created a Facebook group called Peace, Love, and Perfume, which became a hub for industry players and fragrance obsessives. He started his own YouTube account in 2016, and did his job posting three videos a week: short, sweet and particularly enthusiastic. “He loved life, he loved to be happy, and he was very sensual, but not a teenager,” Mr. Libassi said.

Mr. Gavrilatos has contributed more than 38,000 to raise money for funeral arrangements on the GoFundMe page. Shocked-looking Jeremy Khushboo posted his response on YouTube: “It’s so shocking and so beautiful, beautiful, pretty hard-core.”

Master perfumer Christophe Laudmiel, creator of Mr. Powell’s beloved Amber Absolute by Tom Ford, gave his friend an Instagram eulogy: “You weren’t just a sprout, you looked at events, arranged videos with perfumers to get something real. Used to do Information, and always bring some good mood as well, and revealed the secret formula in honor of Mr. Powell. “It’s not a huge number, and a very big thing,” Mr. Gavrilatos said.

Donna Quinones, who works at Lester, recalled Mr. Powell as a playful collaborator who loved to dress in Halloween costumes, pulled pranks on his coworkers, and often tried on new scents throughout the day . “Whenever Carlos went in, you sniffed him,” he said. “I’d say, ‘Oh what are you wearing? It smells a little sour,’ or, ‘Smells a little wood.’ Most of all he loved the comments.”

Tiff Benson, a perfume blogger and one of Mr. Powell’s best friends, recalled his regular dinner and salsa dance sessions as a source of joy and support for Benson, who is Black. “He understood who I was as a person, and it’s super-rare especially in an industry that’s so white and male and European,” she said.

One of the reasons Mr. Powell saw the underdogs, Ms. Benson, argued that she was the one.

“A lot of people were talking on their videos, they were people nobody had heard of,” she said. “The industry is so small, if you talk about a small brand, it can be life-changing, and he knew.”

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