Sports Betting Software and Business Service Provider Amelco has received regulatory approval to ship its products in Colorado, the youngest state to join the US sports betting company two years ago after the federal ban on practice was lifted.
The Colorado license from Amelco is another important milestone for the London-based sports betting provider looking to strengthen its position in the U.S. sports betting market. Including the Centennial State, Amelco is now licensed by gaming regulators in four states to offer their solutions to operators.
Amelco was founded in 2006 and specializes in the development and delivery of Amelco customized sports betting and retail solutions for Tier One operators in the sports betting industry.
The company was founded by financial veterans who used their fintech experience in creating software solutions for pricing, trading and execution platforms to make Amelco a leader in delivering its products to a number of first class gaming operators across multiple territories . including Flutter Entertainment and GVC Holdings, among other.
Shortly after receiving the license in Colorado, Amelco launched its solutions with The Stars Group in the United States FOX Bet Brand (now part of the Irish gambling powerhouse Flutter Entertainment).
Amelco said this week that it is now preparing to launch its second sports betting solution in Centennial State later this month.
The company will make the debut BetWildwood Sports betting platform through a recently signed partnership with ISI Race & Sports. The solution will be Wildwood Casino’s first online sports betting. The venue is one of several in Cripple Creek, Colorado.
It should be noted that Amelco already lives in three other states with FOX Bet and other operations.
Other important partnerships are still to be announced
Brandon Walker, head of business development at Amelco, said about his debut in Colorado that he is pleased to announce that the company has been granted another license on the rapidly growing list of states in which it will offer its solutions. According to Mr. Walker, her latest license once again underlines her “The platform’s ability to meet all compliance requirements.”
The official continued that after joining The Stars Group, they will now offer Wildwood Casino’s first online betting offering, one of which is the casino “Cripple Creek’s most popular VIP-centered locations.”
Amelco has a number of other important sports betting partnerships in the pipeline.
Colorado was the last state to go live with sports betting. The State legalized sports betting last November when voters approved the practice in a nationwide referendum. The first betting services went into operation at the beginning of May, with others soon following.
Colorado has caught some attention from major gaming providers, among others bet365, The Stars Group and Betfred These are just a few of those who have ventured into or are planning to enter the state sports betting market.