Biden Administration Announces Ad Campaign to Combat Vaccine Hesitancy

WASHINGTON – The Biden administration announced an ambitious advertising campaign on Thursday morning to encourage many Americans to be vaccinated against coronaviruses.

Under this campaign, which aired in April nationwide and online as well as on network TV and cable channels, comes as the administration is rapidly expanding the reach of coronavirus vaccines.

President Biden made a new announcement last week Target to deliver 200 million doses By his 100th day in office, the Americans had doubled their initial target of “100 million shots of weapons”, which they had inaugurated. And in the last month, A. Addressed to the nation, He announced a goal to make all adults in the United States eligible to be vaccinated by May 1 More than 40 states Have stated that they will meet or beat that deadline.

But intense skepticism about the vaccine remains a problem, especially among black people, Latino, Republican, and white evangelicals. Administration officials are expected to face the possibility soon Over supply If many Americans remain reluctant to be vaccinated. And widespread opposition to vaccination can lead to a return to normalcy in life as the virus continues to spread.

Two hundred seventy-five organizations will participate in the administration’s new public awareness campaign – including NASCAR, the Catholic Health Association of the United States, and the North American Meat Institute – aimed at communities where vaccine exposure is high. The organizations have a number of Catholic and evangelical groups that are expected to help address religious concerns about the Johnson & Johnson vaccine, which uses fetal cell lines resulting from abortion.

The group is collectively called the Kovid-19 Community Corps, administration officials said, and participating organizations are able to reach the millions of Americans who rely on those individual groups.

A new survey by the Kaiser Family Foundation This week found that the number of black adults willing to vaccinate has increased significantly since February. But 13 percent of all respondents said they would “definitely not” receive a vaccine. Between Republicans and white evangelical Christians, about 30 percent of each group said they would “definitely not” get a shot.

Administration officials said their research showed that vaccine messages from medical professionals and community leaders were often more persuasive, rather than celebrities or presidents.

“We are not always the best messengers,” said White House press secretary Jane Saki. Vaccine inhibitions among conservatives.

The complete list of participating organizations includes health professionals, scientists, community organizations, faith leaders, businesses, rural stakeholders, civil rights organizations, sports leagues and athletes. The Department of Health and Human Services is also joining the vaccine education effort with the slogan “Let’s vaccinate”, so that Facebook users can engage with their profile photos.

Part of the challenge of persuading skeptical Americans is personal and various reasons for vaccine inhibition.

NTCA Chief Executive Officer – Shirley Bloomfield said, “I have found a few pockets where they cite religious reasons with the Johnson & Johnson vaccine, which is sharing with the White House.” There are a lot of pockets where People already have Kovid and a sense of, ‘Well, we’ve all already got it, so we’re not really stoked. “

The ads are hopeful in tone and as a call to action, stating that everyone can play a role in ending the epidemic by getting vaccinated.

To further suppress that point, the Department of Health and Human Services has separately purchased a multi-dollar ad in black and Spanish-language media, as well as outlets that reach Asian-American and tribal communities, which protect Strengthens the message about and efficacy of coronovirus vaccines.

The administration announced last week that it was allocating close to $ 10 billion to increase vaccine reach and confidence. Minority communities most affected by the epidemic.

Biden officials have been working with several groups involved in the Kovid-19 Community Corps since the president’s transition, but had to wait for a formal rollout of the campaign, he said, until vaccine supplies were at a level , Act on the information provided to people where they can reach quickly.

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