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Here is another way that technology companies are becoming like traditional corporations: when they talk about jobs, it is often a political message.
Google last week Expand it Offices, computer data centers, and employees around the United States. The company did not say so, but it needed to develop more people, buildings and infrastructure and make money. It is smarter politics and public relations to reintroduce it as “investment in America”.
Google is not alone. Amazon has changed its vast work force Its biggest political message is The company is helping Americans and the economy. IPhone maker Foxconn keeps promising high-tech jobs at its Wisconsin factory, even though it Three years of hiring promises have not been delivered. Facebook and Apple regularly talk about how they support small businesses and help create jobs at app companies.
Mounting corporation are doing The engines of economic development, and it is nothing new for them what they are doing for political reasons. Defense contractors may suggest to members of Congress that cutting the Pentagon’s budget could lead to fewer jobs in a legislator’s district or state. Walmart How much it buys from American suppliers.
But it is still strange to see tech companies playing the same game of corporate soft power. It was an industry that for a long time said that it did not have to undertake the general corporate strategy of advocating and implementing political power. This was never really true, but it is greatly reduced.
As more people and politicians worry about the economy and the impact of technology companies in our lives, digital corporations are forced to try harder to make people feel hot and fuzzy about them. One way to do this is that old companies have always done boring work: pay attention to their recruitment and growth.
Amazon is the epitome of a company that uses its hiring and economic growth as a tool to influence how other people view it. My colleague karen weese has written record Amazon uses its growing staff of about 1.3 million people as a force of political persuasion.
Those working in Amazon’s warehouses go to Washington to have meetings with members of Congress and give lawmakers a security vest with the name of the company’s warehouses in their districts. Amazon regularly does its job openings and new warehouses and offices, and it talks A website that how long the company spends in the United States.
This is a compelling message. Few companies in the history of the United States have recently hired people at Amazon’s rate. And many cities and states want Amazon facilities in their backyards – and politicians want credit for bringing those jobs to their area.
It is also undisputed that all costs are for Amazon, not for the United States. Sales of the company are growing rapidly, and its commitment to getting more packages to the door of key members in a single day has made it necessary to add more workers, opening more depots Near major population centers And spend more on planes and trucks.
The desire to portray a corporate need in the best possible light sometimes makes strange spectacles. Apple in 2018 Basically patted himself on the back for paying taxes And buying equipment to make iPhones.
Tech companies are becoming like every other profit corporation. They want to be seen as contributing to society, not just to earn money.
Tip of the week
Do not share your location in photos. Please.
From this tip Brian x. Chain, A New York Times consumer technology columnist, made me immediately check my phone’s settings:
Many of us rely on our smartphones for our everyday cameras. But our phones collect a lot of data about us, and camera software can automatically make a note of our location when we snap a picture. This is more often a potential security risk than an advantage.
Let’s start with positivity. When you allow your camera to tag your location, photo management applications such as Apple’s Photos and Google Photos can automatically sort pictures in albums by location. This is helpful when you go on vacation and want to remember where you were when you took the snapshot.
But when you’re not traveling, tagging your location on photos isn’t great. Suppose you have connected with a person on a dating app and seen a picture of your dog. If you had the Location feature turned on while taking a photo, that person can analyze the data based on where you live.
Just to be safe, make sure the photo location feature is turned off by default.
To do this on iPhones: Open the Settings app, choose Privacy, then Location Services and finally, Camera. Under “Allow Access”, select “Never”.
On Android, inside the Camera app, tap on the Settings icon that looks like a gear icon. Scroll to “Tag Locations” or “Save Locations” and switch the toggle to the off position.
You can choose to temporarily turn on the location feature to document your vacation, but remember to turn it off when your trip ends.
Before we leave …
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