ETS Expands Presence in India: Mohammad Kousha, AVP Global Growth

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Mohamed Kausha is Associate Vice President of Global Growth Ticket, In his role, Kausha oversaw the performance of the organization’s operational enterprise activities outside the US, organizes collaborations between the Global Language Learning, Higher Education and Corporate Development sectors, and supports ETS’s subsidiaries, global distributors and countries. with advisors. Prior to his current role, Kausha held increasing responsibility roles at ETS, including Associate Vice President of the TOEFL and TOEIC Product Management Regions and Managing Director of ETS Global BV. In this interview, he explained what the establishment of ETS India means for the organization, examinees, institutions and key stakeholders:

Q. ETS has been operational in India for several decades, why set up a subsidiary in 2021?

ETS has a long legacy of providing reliable, innovative and equitable education solutions to students across the world since its inception in 1947. For more than 70 years, we have been driven by the vision of what is possible when all people can make their lives better. Education. That is why our unwavering commitment to equality and fairness is behind everything we do. For decades, we have been helping Indian students to achieve their dreams of higher education and travel to countries around the world to further their education. The education landscape in India is rapidly evolving, and we are committed to supporting the community from within, including both institutions and learners. Throughout this time, we have gained significant ground that supports learning and the confidence of Indian test takers. To further strengthen and promote our presence in India, we have established a dedicated Indian subsidiary, ETS India, to continue this work with a well-prepared team to support ETS operations in the country Equipped with.

Q. What is the importance of the Indian market for ETS? How will the ETS subsidiary help it increase its market share?

India has focused higher education in key skill areas to meet the workforce demands of the 21st century. ETS seeks to help Indian students meet their goals by providing tools and assessments that help students take the next step in the global market. We believe that India is the second largest country for the influx of outbound higher education students across the globe and offer our TOEFL® And GRE® Assessment to help examinees in their education journey. To tap the abundant opportunities that India offers, we will continuously focus on developing and executing locally created initiatives backed by a dedicated and strong local management team along with a suitable sales and marketing organization. Our understanding of the education landscape abroad and within India will drive demand for our offerings and expand our footprint in the country.

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Q. What will be the impact/benefit of ETS India on Indian students?

Our establishment of ETS India underscores ETS’ commitment to the Indian market and our continued support to learners in the country who help them improve their English-language proficiency skills and achieve their academic dreams. We look forward to continuing to provide well-known high quality, valid assessment and learning solutions through ETS India. Helping Indian students bring their education full circle by having an on-the-ground team to serve them in their learning journey as well as exposure to not only the assessment ETS offers but also the learning products and solutions Will get

Q. When will the subsidiary be fully operational? Where will its headquarters be?

ETS India is a fully established subsidiary of ETS and is operational till date. We are in the process of developing a strategic plan and will immediately begin recruiting and staffing to fully implement the plan next year. ETS India will be led by Managing Director Lejo Sam Omen, supported by Siddharth Iyer, Director of Marketing and Director of Operations. ETS India will be headquartered in New Delhi/National Capital Region (NCR). Its proximity to education leaders and current ETS in-country partners makes it an ideal location.

Q. What new/potential partnerships will the Indian subsidiary help ETS find?

ETS Strategic Capital, private equity investment and M&A execution arm for ETS, its subsidiaries and partners sourcing transactions domestically in the United States and internationally, India-based CollegeDekho recently made an equity investmentIndia’s largest global admissions and education-services platform for higher education institutions in the country. Formation of ETS India will continue to strengthen our relationships with key partners in the country, providing opportunities for collaboration and investment to both ETS and Indian businesses, various stakeholders such as schools, institutions, corporations, education agents, language trainers and study abroad with. Consultant.

Q. Higher education sector in India is going through a massive transformation with the introduction of NEP, how does ETS see these changes? Please Comment.

We have reached a critical point in the ongoing evolution of education – a fundamental change in how educational services are delivered, how tools and assessments are structured, and how learners, schools and companies are engaged and connected. Is. Our aim is in full alignment with the New Education Policy (NEP) – to provide equitable and accessible education to all. With our funding, expertise and experience in the field of education, ETS is bridging gaps while exploiting new opportunities. We will continue to bring value-added capabilities in assessment, research and development, global delivery and innovative technologies to our portfolio and look forward to partnering with the Government of India to continue to take education in India globally.

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