The FanDuel Group, a New York City-based bookmaker and daily fantasy sports provider, has partnered with the Denver Broncos to become an official sports betting and daily fantasy partner of the National Football League (NFL) . Team.
This is the first sports betting partnership to be announced for an NFL team
Since the league introduced the category in May this year, teams can
Register a sports betting partner.
Although other operators have partnered with teams in
In the league, these only covered casino products.
The agreement also marks FanDuel’s first sports betting partnership
an NFL player.
FanDuel gets access to Broncos’ official logos and brands that
It can use in via its sports betting and daily fantasy offerings
Colorado. It will have that too
Opportunity to advertise his sports betting offers directly to the fans
a selection of marketing assets, including radio, stadium signage,
Television and digital.
Mike Raffensperger, FanDuel’s Chief Marketing Officer, commented
with the NFL season just around the corner, partnership with an innovative
Organization like the Denver Broncos allows them to offer dedicated fans
Experiences both inside and outside the station and access to unique bets
Promotions and content.
Mac Freeman, chief commercial officer at Denver Broncos, said that
FanDuel has built a reputation for being a leading gaming destination for
Freeman also said that the way they reach people intelligently
appealing and entertaining content is in line with the innovative Broncos
Think when you connect with your fans.
He added that FanDuel had previously had a successful start in Colorado
In May, they think Broncos fans will enjoy FanDuel’s trusted mobile sport
Betting and daily fantasy platforms.