Playtech Makes First Foray in US with bet365 Launch in New Jersey

Playtech has launched online casino content with bet365 in New Jersey, marking the entry of the gaming technology giant into the US iGaming market.

At the recent launch, bet365 went live with a variety of Playtech titles, including hit classics like Great Blue, Frankie Dettoris Magic Seven, and White king.

Bet365 entered the New Jersey online gaming market in 2019 through a partnership with Hard Rock Hotel & Casino Atlantic City. The gambling provider did both Online casino and sports betting in the Garden State since life there.

The launch of Playtech casino content by bet365 in New Jersey marks another important milestone in the long-term partnership between the provider and the operator. Playtech delivers Casino and poker products to bet365 to other jurisdictions around the world.

Playtech was able to launch a selection of its online casino products in New Jersey after receiving a transaction waiver from the State Division of Gaming Enforcement in June.

As mentioned above, the launch of Playtech content in the New Jersey iGaming market marks the company first trip to the USA. In the coming months, a partnership with more operators who carry out iGaming activities in the state is to be concluded. The company also said it applied for licenses in other U.S. states where online casino-style games are legal.

An important moment

Shimon Akad, Playtech’s chief operating officer, said of their launch in New Jersey that this was a significant moment for the company and its development in the United States and that they are delighted to have taken this first step with one of their companies “The most trustworthy partner.”

Mr. Akad continued that her recent start in New Jersey A prime example of our commitment Collaborate with leading operators to bring leading software services and great content to new and growing markets. “

Playtech plans to add more casino content to bet365’s New Jersey website in the coming weeks and months, Akad said.

A spokesman for bet365 said they are excited to expand their partnership with Playtech to expand their content offerings in the US market “Given the breadth and caliber of Playtech’s content, it’s a challenge to be the first to hit the market real differentiator for our platform. “

This week, Playtech launched the product of another important partnership with a tier one operator as part of its global growth strategy. The company launched its Spin & Win Roulette Product with partner PokerStars Casino on the Spanish iGaming market.

Playtech and its operating partner originally launched the live casino game exclusively in the .com and .eu markets last May.

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