Sports Are the Internet’s Secret Key

This article is part of the On Tech newsletter. You can do this Register here Getting it on weekdays.

Sports, especially the National Football League, are important to enhance the future of entertainment on the Internet.

Maybe you think this is crazy. but Edmund lee, A New York Times media reporter said that we should pay attention Current talks The coming years will see American football games. They can determine which television companies succeed in the digital age, and will offer a glimpse at what type of programming is available on our favorite websites.

For traditional television companies such as Disney and CBS, NFL TV is necessary to prevent viewers from shrinking too quickly and to support their future in streaming. And Internet stars like Amazon and Facebook – maybe? – Want big ticket sports for yourself.

Shira: Why is the NFL so important?

Ed: Less american watching Sports, but football is still the most popular television programming. The NFL needs TV, and TV network owners need the NFL and whether or not you watch football, the NFL TV TV networks pay for is billions of dollars in cable or satellite television, or online TV packages such as YouTube TV Turns into

TV networks pay a lot to broadcast NFL Shrinking listener. But you say that they are going to pay maybe twice in the next contract. Why?

It is a complex dance. Disney, Fox, CBS, NBC and others are trying to become a streaming video company. But they are still streaming from traditional TV and making billions of dollars in profits.

If TV networks can make NFL games available to watch on TV and their streaming services, they hope viewers will stick to the TV And Pulled into streaming services.

Are you saying that sports, and especially the NFL, are important for entertainment companies to live or die?

very much! I will give you a personal example. English Premier League football matches are one of the few things that I watch constantly on the peacock, NBC’s streaming video service. Sports, especially live sports and most of all the NFL, are still a huge draw. Entertainment companies will have programming to watch, which will cause the transition to streaming.

There are billions of people on YouTube and Facebook. Why are there no big games like Olympics, European football and NFL?

There have been experiments. Facebook has streamed some professional baseball games and Indians Cricket match. Amazon’s Prime Video makes a handful of NFL games on Thursday, and it looks like Amazon is willing to pay for more games.

But the reality is, there are games on those big websites Just a piece of programming In an ocean when games are on these big tech websites, very few people watch.

Why?

Perhaps people are not used to watching sports there. When an NFL game is broadcast on Amazon Prime Video and cable TV at the same time, many millions watch it on TV, but only a few hundred thousand on Amazon.

I am surprised that sports events on Amazon or Facebook are not very Internet-like. This is very similar to most TV broadcasts.

Look at what the National Basketball Association does. this is Started incorporating digital features NBA is like statistics in an app that pops up in games and Camera angle options. Internet-efication of games is not yet done. But everything the NBA does will be widely copied.


One point that Ed made in our conversation is Facebook a change of heart About the knowledge of entering the lane of Netflix or Disney and paying top dollar to host professional entertainment such as the very popular NFL game.

For Facebook, why pay billions a year for football or Martin Scorsese movies? The company is already spending hours surfing on its news feed and Instagram, with posts and videos that we do mostly for free.

But I should mention that Facebook was keen to grab for live sports until relatively recently. Perhaps the company will change its mind. Again.

This has been one of the basic questions about leisure time on the Internet: Will it be professionally made entertainment, including games, wins, or even websites and apps full of amateurs?

The reality is that a mixture of the two will rule the internet, but this is a fun question.

There are two basic avenues for online video hangouts that we like. Some of them are pulling most people with the stuff that regular people make – think Tiktok, Facebook and YouTube.

Like other Netflix and big television entertainment companies streaming video services, you are watching manicure programming on TV.

These two paths blur. Professional Internet stars make the most popular stuff on sites like YouTube. Facebook pays for video programming On its TV-like hub called Watch.

A major advantage of the amateur route is that, it is cheaper. TikTok and Facebook are not paying anything for most videos or posts that we spend hours surfing. YouTube splits advertising money making videos with many people, but it is not handing over Scorsese-type money Must be a star for PewDiePie.

But at the same time, Ed said, Internet companies are seeing the qualities of professionally made entertainment. Netflix and HBO Max are not concerned with the QAN conspiracy theories going viral, as companies control everything that appears on their streaming services. The downside is that it costs a lot. Conversely, it produces fewer horror shows.


  • The ripple effects of Amazon’s pay practices: The company’s decision to increase the starting salary of employees to $ 15 per hour is showing the effect Pushed wages paid by other companies Near the Amazon locations, my coworkers Ben Casselman and Jim Tankersley reported.

  • Online after the coup: Reuters Reported Myanmar soldiers and police officials have been using Tiktok to threaten violence against protesters protesting the recent coup. App usage increased rapidly in Myanmar after Facebook was blocked by the military. And YouTube inundated Facebook Removal of video channels run by Myanmar army, My colleague Paul Mojur reported.

  • They want to share the wealth: My colleague Taylor Lorenz wrote about a newly created collective for people doing big draws on audio chat room apps like Clubhouse. They want to defend the company Stronger monitoring of apps and more ways to turn their popularity into revenue.

    Related: Vulture is a Catchy article About Trisha Paytas, a YouTube celebrity whose talent is essentially, charismatic and controversial controversy. (Keep in mind that the article contains pictures that may not be safe for work or young children.)

look at Newborn gorilla In a Berlin Zoo!


we want to hear from you. Tell us what you think about this newspaper and what you want us to find out. You can reach us ontech@nytimes.com

If you don’t already find this newsletter in your inbox, Please sign up here.


Source link

Leave a Comment