Cereal is a staple of the American breakfast table, Millions of people consumed it More every day Tied, for many, with childhood memories. So when a story started this week about a disturbing discovery in a box of cinnamon toast crunch, consumers were horrified.
None more than Jensen Karp.
On Monday morning, he ate a bowl of his favorite cinnamon sugar-striped cereal. As he began filling a second bowl, “something popped out of the box,” he said in an interview. “I picked it up, and I was like, ‘This is obviously a shrimp tail.”
He looked in the bag and saw what the other tail was. Both were handed over sugar. He said, “I’m really grossed out, and I’m medicated for OCD, so it’s a nightmare for me.”
Mr. Karp, a 41-year-old comedian and writer in Los Angeles, took a picture of the material and sent it to his wife Danielle Fishel Karp, who played Topanga Lawrence-Matthews in “Boy Mina World”.
He then sent a form submission email to General Mills, which Started selling Cinnamon Toast Crunch in 1984, The documents he has found. Shortly thereafter, he posted a photo of the items on Twitter. Eventually, the Cinnamon Toast Crunch reached out to Mr. Karp via his brand Twitter account.
“Personally, they were still very good,” he said, offering to send a replacement box, which he politely declined. The brand then released a public statement on Twitter.
The statement of the Cinnamon Toast Crunch stated, “After our team closely examined the image, it appears to be an accumulation of cinnamon sugar that can sometimes occur when the ingredients are not mixed well is.” “We assure you that there is no possibility of cross contamination with shrimp.”
It did not sit well with Mr. Karp, and he responded with disappointment.
When his tweet started to get noticed, a friend called and suggested that he re-examine the bag of cereal. “I never thought about going back in the bag,” he said. “Never crossed my mind.”
After watching again, he now wishes he hadn’t. In addition to some of the items Mr. Karp described, “things that look like shrimp skins,” “a small string” and something that looks like pistachios – all handed in sugar – they saw “small black pieces” on some Under squares and bags.
This, he feared, may be the feces of the rat. “That’s what I’m trying to test right now, because it’s the only thing that really matters to me as if I could get sick,” I said. On Monday night, he called the California Poison Control System, suggesting he take a sample to a laboratory.
He therefore turned to Quest Diagnostics, which was not able to test specimens, but suggested a different laboratory. He reaches out and is waiting to hear back. So far, he said, he has had “zero” symptoms. “I’m most likely not sick,” he wrote in a text message. “But I am not against investigating what I ate.”
He had purchased a “two pack” of cinnamon toast crunch, with a large box containing two bags. On another bag of cereal, he noticed that clear tape appeared along the bottom, leading him to believe that the boxes might have been tampered with.
General Mills representative Mike Sieminas wrote in an email, “While we are still investigating the matter, we can say with confidence that it was not in our facility.” “We are waiting for the consumer to send us the package for further investigation. Whatever consumers see their cereal boxes or bags have been tampered with, such as the clear tape found in this case, we should contact. “
Mr. Karp stated that he had the right to send the material to General Mills. “I’m definitely catching one of them,” he said. (in Subsequent email, A General Mills representative advised Mr. Karp to send items to his “local law enforcement” if he would not send them to the company.)
A friend paired him with a third testing company, hoping to test him on one of the tails to confirm that it was in fact shrimp. For now, he said, “I’m not considering legal action. Obviously, if I ate a rat, we’re gonna read it.”
Mr Karp is disappointed at how General Mills handled the situation. “All you have to say is, ‘This is such a boomer, we’re going to look into it. We’re going to call you back from Costco.’ Like, it’s such a simple PR thing,” he said. “But Instead, they originally wanted to gaslight me. “
This is not General Mills’ first shrimp rodeo. In 2011, the company sued a Michigan blueberry packer after a shipment – intended for future use in blueberry scones. Found to be corrupt With shrimp pieces.
“Reed lot lot 210082 Upon inspection of the remaining cases of Adkin Blueberry, GMI discovered a shrimp and a shrimp tail outside the cases,” the suit read. “Stained blueberries were unsuitable for use in any GMI product, much less the intended product.”
Mr. Karp knows that Twitter has often been used by comedians to stage viral hoaxes. But he said that his shrimp saga is not a long story.
“I’m a comedy writer, but like, there’s no joke here,” he said. “To pick my favorite cereal brand? I don’t even know why this is a weird joke. I love Cinnamon Toast Crunch a lot. This is the only grain I eat. myself Kyrie Irving Cinnamon Toast Crunch Nikes“
In addition, staging the landscape will require craftsmanship that he does not have. “There are obviously things out there that wouldn’t be a prank,” he said. “I can’t do those things.”
For now, Mr. Karp said, his main concern is consumer safety.
“I just want you to fix it, you know, for other people,” he said, citing the possibility that shrimp may contaminate the grains of people with shellfish allergies, or those who are kosher. “I’m not even trying to say, like ‘be better,’ or whatever. I’m really saying, ‘check it out.’