The Next Amenity? Furnished Condos

Developers looking for new ways to market apartments during the epidemic have decided that more is better, so they have started offering apartments furnished by buyers, solving two design problems: many people shopping in stores And are also in the current backlog of household goods market.

Furnished apartments provide a move-in-ready experience with available packages that can include everything from window coverings to bedroom linens and everything in between. Many of these buildings are working directly with manufacturers, avoiding supply-chain issues.

In New York, shoppers can walk into the fully-crafted luxury Cambodium in NoHo, such as 40 Bleecker, which has established a symbiotic relationship with the designer co-op colony. Two bedroom, two-bath apartments with 40 bedrooms start at $ 3.365 million, with the most expensive three-bedroom, three-and-a-half-bath apartments at $ 5.96 million. The market currently has three furnished units valued at $ 3.6 million, $ 5.275 million, and $ 5.7 million, and includes items such as lighting, clothing, and bedding, although the cost of furnishings and other additional items are listed at the listing price (item ) Is additionally priced individually, but buyers can also purchase these apartments as they are staged).

At 30 Park Place Four Seasons Private Residence, a luxury complex in Tribeca, the units are fully equipped with packages designed by Centopietro Interiors and Interior Marketing Group. These homes range in price from just $ 8 million for a four-bedroom, four-and-a-half-bath house to a three-bedroom, four-and-a-half-bedroom bathroom and up to $ 25 million for a five. Bedroom, six and a half bathtub duplex penthouse. The prices of these homes include furniture and luxurious extras, such as the stock library and weight bar.

Providing this service to buyers is working, as it streamlines the process, said 39-year-old Tom Lucid, senior vice president in development for Silverstein Properties, the developer of 30 Park Place. “Buyers can be immediately and hassle-free,” Mr. Lucid said. The luxury-oriented “white-glove” treatment, he said, creates “a ubiquitous, one-of-a-kind lifestyle”.

Greenwich West, a luxury condominium building in Manhattan’s West Soho neighborhood where Design With Reach opened a high-end design showroom for residents, sells unfinished apartments for $ 1.635 million to $ 4.825 million. The building has three units available designed by Reach with Reach and includes items such as the brand’s sarinen table, tiki leather couch and aura credenza, which are listed on the company’s website for just under $ 3,000.

These units are also priced at $ 1.925 million (one-bedroom), $ 2.525 million (two-bedroom), and $ 2.945 million (one two-bedroom), and like 40 Bleecker, desired items are added at a cost per piece. is. Apartment prices Residents can also shop in-house, as they are entitled to a design within the Reich exemption, and the turnaround is quicker as construction takes place directly with the builder.

Broker Associate at Douglas Elliman Real Estate, 43-year-old Jessica Svensson, said there is a demand for furnished apartments in New York. “I am receiving requests for furnished dwellings at all price points, and there is an opportunity to accommodate these requests,” she said.

This idea is not exclusive to New York City.

Lofts Pier Village, a luxury Oceanfront residential complex with one-, two-, three- and four-bedroom apartments in Long Branch, NJ, offers prospective buyers fully furnished units curated by Lillian August Furnitures + Design Has been – additional cost. Apartments range in price from mid-$ 600,000 for a one-bedroom to $ 1.927 million for a four-bedroom.

Last fall, 39-year-old Shalini Melvani of toy company Open the Joy purchased one of the furnished units of Lofts Pier Village as her family’s second home. Before purchasing her two-bedroom, two-bath, 1,300-square-foot apartment, Ms. Melvani also saw furnished units in other buildings. “The idea that the house is fully furnished was actually very attractive,” she said. “I didn’t want to risk going to the shops at all.” One unit is currently on the market for $ 1.349 million, or $ 1.399 million furnished, compared to Ms. Melvani.

Buying a move-in ready apartment during the epidemic, Ms. Melvani said, originally allowed her to argue in her own property. “We stopped, and the next weekend I was there with my kids,” she said. The readymade apartment also sidelined furniture supply chain issues, and her apartment also contained linens. (Ms. Melvani ordered some additional pieces of furniture, which she said took more than 16 weeks to arrive.)

In Miami, Arte, an oceanfront condensate in the city’s Surfside neighborhood, recently sold two of its most exclusive properties, which were both fully furnished. These properties include a $ 33 million five-bedroom, five-and-a-half-bath, 7,681-square-foot penthouse, an Italian showroom equipped with Viznaire, and a $ 16 million, six-bedroom, seven-and-a-half-dollar-bathroom, A 6,961-square-foot duplex, furnished by the brand Artfecto.

The role of a developer in the Age of Epidemic is to be a “solver”, said Alex Sapir, 40, who designed Miami’s art with his partner, Giovanni Fasciano, 49. “Said, because buyers who are ready to buy now also want to go away immediately.

Mr. Sapir sells advanced furnishing packages at his Arte residences, which vary depending on the size of the house. The price range for the available apartments is $ 9.9 million for a three-bedroom furnished, five-bedroom, six-and-a-half-bath full-floor unit equipped with a three-and-a-half-bathroom apartment for $ 23.25 million.

42-year-old Juni Honeycutt, Jameson Sotheby’s vice president of international real estate sales in Chicago, has seen a spurt in requests for furnished apartments and homes since the epidemic began. He sold five move-in houses in the final year, when he usually received one or more requests every other year.

Six months ago, Ms. Honeycutt sold a multimillion-dollar, fully furnished apartment in One Bennett Park, Chicago, to a buyer who put “too much” inventory on her requests. The 3,431-square-foot, three-bedroom, three-and-a-half-bath unit was designed by concerned Midwest designer Chloe Grant, and features restoration hardware accessories.

The building costs between $ 1.775 million, for a two-bedroom, two-and-a-half bath apartment, for $ 6.55 million, for a four-bedroom, six-bathroom penthouse, and furnishings range from $ 100,000. Is up to the middle. $ 700,000 based on unit size, customization and inventory. The building is also offering furnished rent, built by Bowery & Bash of Chicago.

“They want everything immediately,” Ms. Hancutt said of her current customers. “With Kovid, everyone has worn so much hats, more hats than we normally do.” Her buyer, she said, has become more “passionate” of late, making quick purchases and hoping for a quicker experience. Buying a furnished home is a part of that enthusiasm.

The goal, Mr. Sapir said, is to satisfy that enthusiasm for luxury buyers with more and more options. “We’ve really curated the best kind in the city,” he said.

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