The Under-Eye Trend of TikTok

In December, Sara Carstens, A model and producer on social media, reached for a brown lipstick and swiped it under her eyes where she usually applies the concealer, posting the footage to Tiktok.

In the interview, 19-year-old Ms. Carstens said, “The whole goal is to normalize dark circles.” She wants them to be considered not “ugly” but “normal”.

“Sometimes, it can be beautiful,” Ms. Carstens said. Also, “We are General Z. We are all tired and have poor sleep schedules.”

Her Dark Circles video has been viewed more than seven million times on Tickcock since it was posted, and has aired on other social media platforms, including Instagram. Models, makeup artists, and other material makers have also emulated cosmetic effects – one should rejoice for anyone who can suggest such facial features.

“Every few years we have something where people get sick of beauty standards and all kinds of rebellion,” said Abby roberts, A makeup artist and Tiktok producer who paired her videos with her Ms. Carstens’s.

While many commentators on the video expressed relief (or in some cases, confusion), others disapproved of it, with the young blacks being conditioned to look undesirable. “I didn’t spend 18 years watching them become fashionable,” one user commented.

Siddhi Uppaladiam, a 17-year-old who lives in New Jersey and is of Indian descent, said she sets off the trend. “People of color always have these dark eye bags because we are more at risk of hyperpigmentation,” she said. “Looking at someone it seems to be something for which we have been mocked and pursued as a trend, it bothers me a little bit.”

Ms. Uppladale compared this to the “Fox-Eye” trend that rocked social media last summer, using makeup to increase eye size and often featured in those photos or videos In which the wearer was stretching its outer corners. Eyes over and above their hands and fingers. Look was being criticized Problematic and aggressive People of Asian descent.

Ms. Carstens said she was inspired by the “Famboy beauty” – Use makeup to accentuate one’s cheekbones, nasal bridges, and corners under the eyes for an angular, androgynous effect (think Timothy Chalamet). Look is liked by non-creators Tatiana Ringsby Who defined aesthetics as “expressing femininity without pressure to relinquish femininity”. This is a term the LGBTQIA community and others use to define a form of expression that blurs the lines between genders.

“It’s a trend for some people, for others it’s who they are,” M.X. Ringsby said. “I think it’s a beautiful thing to pronounce on something we’re insecure about.”

Some experts believe that this trend is more than just a polarizing craze, and that it may actually say something about the society and the moment through which we are living.

Rachel Weingarten, a beauty historian and writer, said, “There is a kind of fabric in the world that these little women want to express through it.” Book “Hello Beautiful! Beauty Products in America ’40s-’60s.”

There are some predictions of this trend, most notably Marchesa Louisa Cassati, An Italian successor and muse to artists including Man Ray, who famously opened his eyes to Kohl’s – an act Ms. Wengarten called it “a middle finger to the expectation of women’s beauty”. But, according to Ms. Weingarten, the black circle phenomenon differs from unconventional aesthetic tendencies, including the French concept of “Jolie Laide”, which refers to attractiveness Assistant Flaws, flaws or unusual features.

“During the plague, when people were trying to show that they were healthy,” Ms. Vengarten said, “they would rub their cheeks.” In World War II, there was tremendous privatization and women were still trying to look beautiful. “

Today, people want to express “what they are doing right now” in a “visual diary” or “small piece of instant theater”. (However, he warned that some extreme versions of this look might cry for help.)

As such, historians believe that this is an aesthetic trend that will pass. Kathy Pice is professor and author of American History at the University of Pennsylvania. Book “Hope in a Jar: The Making of America’s Beauty Culture” wrote in an email: “It looks pandemic, a beauty focused on pandemic fatigue, but not much more than that.”

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