What Comes Next For Amazon Without Jeff Bezos?

E-commerce expert Sucharita Kodali of research firm Forrester told me that Amazon can now focus on AWS and Action Its muscle competitors In cloud computing, as well as technology-heavy parts of the company such as digital advertising and hardware gadgets. It may focus less on groceries or fashion. “CEOs have their favorite children,” Kodali said.

Bezos still has a power on the throne … Bezos is not sitting at home eating potato chips. His new job as executive chairman of the board begins in the summer of this year, meaning he is still going to play a bigger role in the company, and Amazon said he will have a hand in big decisions. Jassy is immersed in Amazon’s Bezos brand, and institutions often have inertia that in any case leaves no one who is in charge.

But make no mistake: this is going to change the guard, As written by my colleague Karen Weisz. When companies stop being in charge of their founders, the companies are no longer the same. Amazon may still be Bezos’ company, but I’m sure it will shrink over time.

()Read more on Amazon News From my friends on the dealbook newsletter, and Cara Swisher in The New York Times Opinion Section.)

Bye or long bye? There are two ways to shut down the CEO’s job: the former boss sticks around – at least for a while – to smooth over and advise the transition, or he disappears. Amazon is doing the former, as did Disney and Oracle. Uber did the latter, and Microsoft has done one of each.

It is difficult to know which path is better, but the founders cast a long shadow. Presumably, Google encountered it when its co-founder Larry Page clung on to the boss as an amorphous boss for years. CEO left in 2015. When Satya Nadella acquired Microsoft, it sounded like his predecessors, Steve Ballmer and Bill Gates, would still have a hand in decisions. It was better for him and Microsoft that they quietly backed out instead.

Why now? Bezos is so widely praised that he is capable of dubbing space travel, such as side projects, Buy a newspaperHold a role In a “Star Trek” movie, Plays competitive badminton and runs Amazon, though he wished. (One of those I made.) Bezos says he wants to focus more on future projects and his other interests, but Elon Musk has done so And Remains CEO of Tesla.

Source link

Leave a Comment