When the Publicists Are Away, the Stars Will Play

This is good for A-list actors who like to promote films without so much hoopla and personal interaction. Emma Stone, for example, appeared in “The Tonight Show with Jimmy Fallon” in November Referring to the pregnancy, still once, it was rumored; Most viewers probably did not even notice, as he was only filmed from chest up.

But for influencers and celebrities who rely on constant exposure to maintain relevance – and this largely excluding Oscar winners like Ms. Stone – the virtual talk show isn’t cutting it.

Lindsey glikstein, A talent manager and publicist whose clients include “Real Housewives” stars and other reality staples, said the experience of virtual talk shows makes it more difficult to guide their customers through on-air difficult conversations. Before the epidemic, she used to visit him for appearances in New York or Los Angeles. “When you’re there, you can stop things,” she said. Now, he has to prepare his stars in advance, and “it’s not always easy for me or anyone else to remember everything.”

Even the hosts are struggling. Two weeks ago, “The Talk” announced that it was going on after one of its hosts, Sharon Osbourne, to discuss his friend Pir Morgan’s criticism of Prince Harry and Meghan Markle. “I also feel like I’m about to sit on the electric chair because I have a friend who many people think is a racist, so that makes me a racist,” Ms. Osbourne said on the show. “How can I be racist about anything or anything in my life? How can I do that? “

Shortly afterwards, Holly Robinson Pete, a former host of the show, accused Ms. Osbourne of calling her “Very Ghetto” Followed up with Yashar Ali, a journalist, to host “Talk” a report Ms. Osbourne also made racist comments about homophobic comments about Julie Chen and Sarah Gilbert, both former hosts. Ms. Osbourne denied these claims an interview With “Entertainment Tonight,” he calls himself “The Lamb of Bali”.

So what can celebrities do when they want to promote a project or just themselves? “Your options are limited,” said Judy smithA crisis management expert who has worked with Monica Lewinsky, Angelina Jolie and who has served as the inspiration for the Olivia Pope character on “Scandal”.

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